Better search results with "Schema"

Google, Microsoft and Yahoo joined forces around the Schema project, a tool which will help webmasters to enhance the rating of their websites on search engines.

On the project's website (schema.org) you will find definitions for HTML tags, which might be used to mark data, including a list of more than 100 items related to several categories such as movies, organizations, photography, people, etc.

With this initiative the search engine giants want to create a common vocabulary in terms of markup (base code used to write Webpages) of content.

On a cooking website, for instance, it is possible to add some of the specific culinary tags available at Schema.org, which will help search engines to better identify the website's content.

According to Read Write Web "This will change the way people design websites, it will change the way people do search marketing, it will change a lot of things. It should be very, very interesting."